Yay Festival

Need a kick creatively? Go to SNASK’s Yay Festival
– Aaron Draplin, Draplin Design Co.

The third edition of YAY festival from SNASK agency in Stockholm! A festival that began with a vision to create Scandinavia’s most visited and talked about creative festival that could combine mind-blowing talks, beer drinking, astonishing bands and impeccable DJs!

This edition is set to do all that and more, with an impeccable lineup and a visual aesthetic that felt like it was straight out of the jungle… Or a florist.

Throughout an intensive three-month period in Sweden, we planned, curated and art-directed the Key-Art development and various design collateral for the festival.




Project Team

Todd Watts
Fredrik Öst
Erik Kockum