Lexus

The Insight – Lexus is truly appreciated only once experienced. The craftsmanship, bold design, and attention to detail go far beyond creating beautiful cars, they deliver a driving experience like no other. While the striking exterior turns heads, it’s what you can’t see that sets Lexus apart.

Working with M&C Saatchi, my team and I led a brand refresh for Lexus ANZ, developing integrated campaigns across digital, print, and broadcast to inspire audiences to discover the Lexus difference for themselves.

Client

Discipline

Brand Identity, OOH, Digital, Print, TVC

Project Team

Todd Watts
Richard Sellies
Rose Donohoe
Jacqueline Rechtman
Tony Le
Mathew Hine
Mark Poulier
Chris Cheeseman
Gene Kingi