The Insight – People don’t see Lexus for what it really is until they drive one and feel it. We need to give people a reason to experience Lexus for themselves.

The thoughtfulness and attention to detail that goes into every Lexus has led to something far beyond beautiful cars. The bold design turns heads but… What you can’t see makes the Lexus experience truly stand out.

Working with M&C Saatchi, the team and I developed an ANZ Lexus brand refresh and several Lexus integrated campaigns spanning digital, print and broadcast design disciplines.



Brand Identity, OOH, Digital, Print, TVC

Project Team

Todd Watts
Richard Sellies
Rose Donohoe
Jacqueline Rechtman
Tony Le
Mathew Hine
Mark Poulier
Chris Cheeseman
Gene Kingi