The Insight – People don’t see Lexus for what it really is until they drive one and feel it. We need to give people a reason to experience Lexus for themselves.
The thoughtfulness and attention to detail that goes into every Lexus has lead to something far beyond beautiful cars. The bold design and iconic spindle grille turns heads but…
IT’S WHAT YOU CAN’T SEE THAT MAKES THE LEXUS EXPERIENCE TRULY STAND OUT.
Joining M&C Saatchi Melbourne as an integrated designer, myself and our team spearheaded several Lexus integrated campaigns.