Where the ground is thickly shaded.

Each year the city of Boroondara runs an extensive arts program through its venues. This is the third consecutive year working alongside Studio Forde + Nicol to design another crafty identity for the Boroondara Arts 2020 program! Having worked with Boroondara Arts over the past three years we have helped them establish a design strategy suited to their audience which is reflective of the meaning of the Woi-wurrung word ‘Boroondara’ which is ‘Where the ground is thickly shaded’. The challenge for this brief was to raise the bar!

The branding extended into a publication, a way-finding system and various social media and audio visual pieces used to advertise the festival.

Photography – Andrew Curtis