Need a kick creatively? Go to SNASK’s Yay Festival
– Aaron Draplin, Draplin Design Co.

The third edition of YAY festival from SNASK agency in Stockholm! A festival that began with a vision to create Scandinavia’s most visited and talked about creative festival that could combine mind-blowing talks, beer drinking, astonishing bands and impeccable DJs!

This edition is set to do all that and more, with an impeccable lineup and a graphic identity that felt like it was straight out of the jungle… Or a florist.

Over the course of three months in Sweden I planned, curated and art directed the brand refresh, poster development and various creative collateral for the festival.