Serious Fun Coffee.

From the North of Melbourne to the streets of New York city — Beatcoffee is a boutique roaster with big plans and an even bigger personality.

Working alongside design genius Paul Meeuwsen, we developed an identity, campaign and an animated augmented reality “Voice” of Beatcoffee to help communicate flavour and brewing education to their customers. The logo is the captured audio waveform of the company owner saying ‘Beat’. Aren’t we clever!