To help every mind thrive.

Smiling Mind want to live in a world where everyone has the skills and ability to manage life’s challenges and live to their full potential. This starts with a healthy mind because this underpins our ability to live, learn and work in an increasingly complex, digitally connected and fast-paced world.

Joining M&C Saatchi in 2017, I helped develop a thoughtful integrated campaign across digital, print and broadcast.