The sport for all Australians.
Cricket is a part of the fabric of Australian culture, joining M&C Saatchi in 2017, we developed a campaign to highlight our cricket superstars and elevates them to become the hero’s they are. This campaign expresses the passion so many people have for the game and builds the excitement for what is set to be a highly exciting and entertaining summer of cricket.
I assisted across this integrated campaign, developing digital and print production assets. Get your tissues ready, these stories are tear jerkers.