Where the ground is thickly shaded

Each year the city of Boroondara runs an extensive arts program through its venues. In previous years they’ve produced a publication that showcased all programs exhibiting at Boroondara Arts. The challenge for this brief was to raise the bar! Discovering that the name ‘Boroondara’ is a word in the Woiwurrung language meaning ‘where the ground is thickly shaded’. Teaming up with design studio; Forde + Nicol and developed an integrated design solution centred around a hero stop-motion animation piece.

The branding extended into a publication, a way-finding system and various social media and audio visual pieces used to advertise the festival.